Background
Klavs and Kristians have a proven track record of helping high-value B2B organizations achieve sustainable growth. With a combined decade of experience, they have generated over $25 million in qualified sales pipelines, built and led high-performing sales teams, and delivered 5-10X ROI through robust GTM systems.
Together, they bring expertise across industries like finance, B2B consulting, high-end B2B services, SAAS, cybersecurity, and green energy to help businesses scale with automated, results-driven strategies.
Results we generated for our partners:
$7.8M
New Revenue
+$18.2M
Sales Pipelines
+1,600
Sales Calls Booked
The Current State of B2B
The Landscape We’re In
- Rising interest rates are putting pressure on budgets, leading to tighter spending across the board.
- Funding? It’s either slowed to a crawl or stalled completely, making it tougher for businesses to invest in growth.
- At the same time, sales cycles are dragging out longer than before, which means it’s taking more time—and more resources - to close deals.
- All of this is driving up acquisition costs, thanks to rising marketing expenses.
- Cold email and Paid Ads remains a powerful tool for lead generation, offering a cost-effective way to cut through the noise and reach decision-makers directly.
But now the market’s flooded. With cold email becoming easier to access, the old playbooks that used to work just don’t cut it anymore - it’s harder than ever to stand out.
Case Study
Sharpify
B2B Consulting + SaaS
- Before: $50k-$80k per month
- After: Scaled up to $150k per month MRR.
- What We Did:
- Business Foundation: Product and ICP research, repositioned messaging, entered into new verticals.
- Demand Generation: Outbound infrastructure, paid media campaigns (YT, FB, IG)
- Sales team: Hiring, training, consulting, and managing sales team of 10+ SDR’s
- Business Operations: Process efficiency and automation
- Timeframe: 7 months
- RESULTS
Case Studies
Jacques S.
$100k/mo profit in 3 months
Oyin A.
$150,000 in 4 months
Dr. Diane Fong
$20,000 per week
Sales Calls Booked In The Last 6 Months
Thesis
We help B2B companies transform unpredictable revenue generation (dependent on events, word of mouth, and manual outreach) into a scalable pipeline by implementing AI-powered, education-based outreach that builds trust through valuable content before the call.
Through our systematic approach, we enable businesses to shorten sales cycles, increase conversion rates, and achieve consistent, predictable growth in today's buyer-centric market.
Problems:
- Unpredictable pipeline
- Only events/exhibitions, word of mouth, and some outbound sales activities.
- Sales cycle length - education-based outreach
- Trust, know, like factors + pre-educate buyers, speak only to customers that already know about your solution, they’re in pain, and need of your solution TODAY
Solution:
- Automated Education-Based B2B Outreach
End result: Full pipeline of pre-educated buyers that know, like and trust you, and are in need of your solution TODAY
Process:
Automated Outbound Demand Generation Engine
BEST-IN-MARKET INFRASTRUCTURE
- We quickly test different target segments with different angles, claims, and sales assets
- Track KPIs and data to optimize the system for the highest ROI potential
- Make quick adjustments according to your discovery call feedback
Cold Email Funnel
Eagle View of Process
Go-To-Market Strategy
To establish a clear path to secure high-value partnerships and scalable growth, we’ll develop and execute a targeted go-to-market strategy that identifies, tests, and validates the strongest opportunities in the XYZ Industries
What We’ll Deliver:
- Identify Target Segments and Markets
- Conduct Market Research
- Create Custom-Segment Messaging
- Solve for Market-Message Match
Automated Outbound Demand Generation System
What We’ll Deliver:
- Identify Highest ROI Target Segments
- Craft 3-5 Custom-Specific Messaging Angles
- We set up the outbound infrastructure:
- Buy and warmup domains
- Set up diversified email infrastructure
- Curated List of contacts
4. Launch Targeted Outreach Campaigns
5. Optimize Based on KPI’s, Data, and Discovery Call Feedback
Inbox Management
What We’ll Deliver:
Our inbox managers work around the clock, responding to replies and booking sales calls directly on your calendar.
1. Seamless Meeting Scheduling with Key Decision-Makers
- Coordinate and secure meetings with top-tier prospects identified during the lead generation process.
- Handle all logistics, including time zones and calendar management, to streamline scheduling for both parties.
2. Briefing Documents
- Provide pre-meeting briefing documents tailored to each prospect, summarizing:
- Their company profile, priorities, and challenges.
- How expertise and offerings address their specific needs.
Free Resources
demand-generation101-2n7ht7o.gamma.site
Most B2B businesses aren’t failing because of bad products…
They’re failing because they suck at getting attention. And while everyone’s obsessed with relying on referral, events or networkin.. Alex Hormozi did something completely different. He used cold emails to pull his business out of bankruptcy and scale to $100 million a year. Now, I know what yo
Google Docs
How To Build a Consistent & Data-Driven B2B Sales Pipeline (30+ Demos Each Month)
How To Build a Consistent B2B Sales Pipeline With Data-Driven Marketing (30+ New Opportunities Each Month) Copyright Sharing, reselling, or duplicating this content without The Growth Systems's written permission is strictly prohibited. Here’s Why Most B2B Businesses Are Struggling to Grow & M...
